6 MARKETING

EGY

10 Ways to Use the Internet to Grow Your Business

HOW MUCH SHOULD I SPEND ON MARKETING?

The amount varies by industry, business size and how much you want to grow your business.
The Small Business Administration and SCORE® (Counselors to America’s Small Business) put it at between 2% and 10% of sales. Depending on your business model, you could spend half of your marketing budget on offline (print ads, brochures, telemarketing) and half on online (search marketing, display ads, mobile). The more online oriented your business is, the more you should
consider increasing your online spending. Your return on investment (ROI) will depend on your offer and who you reach out to (current customers or prospects).

TIPPS FOR A MARKETING STRATEGY

1. choose your kind of business
2. define an on line marketing plan

cercare risorse qui https://dceo.illinois.gov/content/dam/soi/en/web/dceo/smallbizassistance/beginhere/documents/ilsbdc_newground_marketingplan_sept2013.pdf

stampare e fare on line survey